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A condo’s design is a procedure that is heavily influenced by the characteristics of a particular site. When planning a project, developers must work within the limitations of a property and come up with designs that maximize effectiveness while also creating homes that are attractive to potential buyers.
The Continuum The Continuum, the forthcoming condo project developed by Hoi Hup Realty and Sunway Developments is a perfect illustration of developers looking for innovative ways to circumvent site restrictions. The development’s site is comprised of two freehold land parcels located that lie on either the other side of Thiam Siew Avenue, a peaceful lane that lies in between Haig Road and Tanjong Katong Road in District 15. Prior to the sale, site was home to prewar bungalows as well as semi-detached houses. The total totaling 263,794 square feet.
The developers have jointly bought the two plots together at $815 million the month of November 2021. The plots are within walking distance of 2 MRT stations – Paya Lebar Interchange MRT Station (for the East-West and Circle Lines) as well as Dakota MRT Station on the Circle Line The sites are within walking distance of facilities in the vicinity of Paya Lebar, Joo Chiat and Katong areas.
There was a lot of speculation about whether they would be able to predict whether the group of developers would open two condos in separate buildings or buy the road to create a bigger, unified site The answer came just a year and an hour later after Hoi Hup and Sunway previewed The Continuum in April.
In collaboration together with P&T Architects, the developers plan was to develop an enormous development with the plots connected via a private overhead bridge for pedestrians. Each plot, which is designed as a self-contained unit and will be home to three residential towers, each with 408 units. They will be referred to as”the North as well as the South condos, each plot will have an entrance, drop-off zone and parking in the basement. Together the two sites will comprise eight16 houses.
The bridge that connects the two sites is constructed through a ramp on the deck that is landscaped located on the North plot, and continues to the clubhouse located on the South plot. The bridge, which weaves through the gardens and a bridge that is elevated over pools, has been intended to become a brand new landmark in the neighborhood.
Tang Kok Thye, associate partner at ADDP Architects and one of the EdgeProp Singapore Excellence Awards (EPEA) judges, regards the bridge as an attractive solution that allows residents to take advantage of both plots’ sprawl.
He attributes the inventiveness that this concept has to the Continuum’s performance during The EPEA in the year that it was held, when it was awarded the award for top development. The Continuum also won the top prizes for Landscape Excellence and marketing Excellence as well as Showflat Excellence.
Hoi Hup Hoi Hup and Sunway shared the EPEA’s first Top Sustainable Developer title. The award category recognizes developers who have the highest score for their development using a sustainability scoring system devised by CPG Corp that follows BCA Green Mark 2021 ratings requirements. Terra Hill, Hoi Hup and Sunway’s condo with 270 units located at Yew Siang Road was the highest-scoring development of the year’s EPEA submissions which was being followed by The Continuum.
The bridge between old and new
Thiam Siew Avenue is named for the late property hotelier and tycoon Wee Thiam Siew. A prominent professional, Wee served as the chairman of the tobacco dealership Ban Leong & Co. He also was the owner of The New 7th Storey Hotel situated on Rochor Road, the Lion City Hotel (situated near the intersection between Geylang as well as Tanjong Katong Roads) and the Hollywood Theatre on Tanjong Katong Road.
Wee built rental homes in Thiam Siew Avenue before the war. After his death in 1972 and the properties on Thiam Siew Avenue were passed on to his heirs. The Wee family then sold the properties comprised of two freehold plots of residential land and 25 houses – in the name of Hoi Hup in addition to Sunway.
Be aware of the past of the property and history, the joint developers retained the name Thiam Siew Avenue and picked one of the bungalows constructed before World War II to conserve. It is dubbed the Thiam Siew House, the bungalow is being renovated into a clubhouse located on the North lot, with amenities like a library as well as the function room.
Thiam Siew House is a striking contrast to the Continuum’s other clubhouse on the South lot. The design was inspired by a glowing lantern The two-storey clubhouse dubbed The Glass House has a contemporary design that features angular lines as well as ceiling-to-ceiling windows. The distinct design of the clubhouses was deliberately chosen to signify that there is a link between the past and the modern at the time of construction.
Many different facilities for lifestyle
Residents can take advantage of numerous condominium facilities on both sites each of which has its own pool, gardens playgrounds, clubhouses and play areas. Each site also features an own roof garden offering amenities such as hot tub, jacuzzi outside lounge, and fitness center. “The sites are shared, but they’re also self-contained.” declares EPEA judge Tang and adds that this allows residents to have easy access on these plots.
It was made sure that every site differs and offers everyone a broader selection of leisure amenities. For instance In North condo, for instance North condominium, Thiam Siew House is the center of attention for an “Heritage Zone” with tranquil landscape and decor that is that is influenced by the rich history of the Katong region. The property also has an “Wellness Zone” surrounding a 33m lap pool that has barbecue and jacuzzi as well as there is a “Fitness Zone” with additional pools with jacuzzis, pools and a multi-purpose lawn.
The South lot has a larger “Play Zone” that includes a multi-purpose recreation court, and the Glass House includes a sound space that is ideal for parties with karaoke. Additionally to that, South condo’s South condo’s two pools have a wide range of water features, including Vichy shower beds, hydrotherapy facilities to 50m lap pools and the children’s splash zone. The wide range of amenities offered throughout the various zones recognizes the different lifestyle requirements of the residents.
Signature and Prestige homes
The developers have thought-provoking plan extends to the style of the residences in The Continuum. The apartments are split by two groups: The Signature and Prestige units. The Signature units start from one-bedroom-plus-study units of 560 sq ft, ranging to four-bedroom apartments of up to 1,518 sq ft. Certain Signature units have an extra foyer or dry kitchen.
The Prestige units are the three-bedroom-plus-study, four-bedroom-plus-utility and five-bedroom units, ranging from 1,227 to 2,282 sq ft. In addition to offering larger homes Prestige units will also come with private lift access, wood flooring in bedrooms, along with marble floor tiles in living and dining rooms. Bathrooms for master bedrooms will be completely decorated with marble with four- and five-bedders that come equipped with walk-in wardrobes.
The units at The Continuum come with a storage space, a tall cabinet near the entrance, which includes the board for distribution and an e-sock rack. Master bedrooms are also designed to accommodate a king-sized bed and come with a closet that is floor-to-ceiling with a mirror that is full height and a side dresser that is built-in. Most common bedrooms can be fitted with one queen-sized bed.
The apartments are fitted with appliances for the kitchen from V-Zug, refrigerators made by Samsung as well as bathroom equipment made by Laufen as well as Gessi. The apartment is also outfitted with smart home features like the video doorbell, as well as smart air conditioners in the living area and the master bedroom. These can be controlled by an app.
Marketing that is well-rounded
Alongside its meticulous design and plan, the judges at this year’s EPEA acknowledged The Continuum for its marketing initiatives. Hoi Hup and Sunway harnessed an integrated marketing strategy that promoted growth of the company through a variety of media, including print, online, radio and television as well as alternative media.
The strategy was coupled with a spectacular sales gallery that showcased the progress. The developers have invested more than six million dollars to construct the gallery that spans two floors. The model in scale is located in the middle of the main hall, which has an imposing ceiling with two volumes. Two showflats are available for Signature units on the first floor. There are also two showflats for Signature models on the ground floor as well as two showflats that are for the Prestige units are located on two floors. A large lounge area that has lots of seating for potential homeowners and agents is accessible.
Through its sales efforts The condo recorded the condo sell 216 (26.5%) units sold in its opening weekend, June 6 and 7. On September 25, caveats filed with URA reveal that 269 units were sold for an average of $2,737 per square foot.
